What is the point of a customer survey, anyway? If you're not using your surveys - and other data -- to get a complete view of your customer journey, you're missing the mark. You may (or may not!) have the basics of survey design well in hand, but we'll guide you to develop a more sophisticated plan for your survey and data collection strategy. Explore how journey-driven survey design and data integration can yield new insights and guide you to effective action, and make sure you're following best practices in collecting insight.